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What does a high bounce rate means and how is bounce rate calculated

 BOUNCE RATE

Do I need to worry about it? 

https://www.hotlinepro.xyz/2020/09/what-does-high-bounce-rate-means-and.html

This is one question that up till date nobody has the direct answer, the expert always not straight forward when it comes to answering this particular question, I asked same question on Google, but didn't get an answer then, but experience has thought me a lot.

 Based on my experience, bounce rate varies from niche to niche, in some niche, no matter how you optimize the site, the bounce rate won't be lower than 80%, some niche is about 95%, niche like quotes, and some other niche is likely to have such high bounce rate, this does not mean that your articles are of low quality, it might be that your visitors found what exactly they are looking for, in such niche, the visitors already know what exactly they are searching for and they are likely to get it on that your post they visited, they are likely not to navigate.

Also such niche do have low time on site, from 1min to 3min, this not an error, Google already know about the bounce rate of that niche, you don't have to worry about that.

People into niche like education, entertainment (music / video), Sports niche etc are likely to have bounce rate of 50% and below, if you are into music niche or Education and your bounce rate is up to 80%, something is wrong, it's either your site is slow or you don't have clean navigation or your site is not always updated.

Someone into music niche suppose to have different kinds of related posts, one should display related post from that artist only (you can achieve this by using tag when setting up how you want the related posts to be picked, then you still need to have another one that will display general related posts, interlinking is very important.

 WHY THE BOUNCE RATE IS LOW? 

The reason is because, let's take for instance am searching for Uniben scholarships, I'm likely to click on another related scholarship maybe to compare, but many other niche, it's not like that, once they get what they want, they close the tab.

HOW THEN CAN I CONFIRM IF AT ALL EVERYTHING IS ALRIGHT SINCE MY NICHE HAS HIGH BOUNCE RATE? 

You can compare the total users of the day and the new users, if your article is high quality and it solves your visitors problems, they are likely to return another day, though not all will return, but at least good percentage will.

IS HIGH BOUNCE RATE REALLY HARMFUL? 

If your bounce rate is high for a wrong reason, definitely it will reduce your Google rankings, it can also cause ad limit / ban.

HOW ON EARTH CAN AD BE LIMITED/BANNED BECAUSE OF HIGH BOUNCE RATE? 

Many bloggers deceive readers with wrong headline

Example, someone pushing traffic from social media will write another thing on his website and post another totally different description on Facebook, when visitors enters, they are likely to bounce back immediately, some will click ad, it will be as if they are there to click ads, now you are having 2 things (high bounce rate and very low time on site).

 Those into chatbot traffic are very guilty of this.

If you do things the right way, your visitors relaxes on your site, you won't have any issue, both deranking and ad ban/limit.

Some will say social media traffic do have high bounce rate, but it's a lie

The best high bounce rate is from organic traffic. 

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